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North America - United States • Media, technology and telecoms

BakerHostetler

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BakerHostetler is at the forefront of tech-driven regulatory issues including behavioral and targeted advertising, evolving privacy laws, and related agreements. The group has particular expertise in the intersection between advertising and data and privacy branches, which continues to secure new clients from various industries. Amy Mudge leads the advertising, marketing, and digital media team from Washington DC and has extensive experience handling a breadth of matters ranging from investigations prompted by regulatory bodies including the FTC and NAD, to ESG and influencer marketing. She is also regarded for her work on the use of AI in advertising, junk fees and pricing, and health claim substantiation. In New York, Linda A. Goldstein is a vital member of the team due to her deep knowledge of complex transactions and the federal and state regulatory environments. She is an eminent figure in the technologies space for her work pertaining to AI, NFTs, the metaverse, and blockchain. Other notable names include Daniel Kaufman and John Ferry, both of whom are based in Washington DC. Kaufman, a former Acting Director of the FTC’s Bureau of Consumer Protection, is known for handling regulatory compliance and civil investigative demands.

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Key clients

  • American Beverage Association
  • Chick-fil-A
  • Colgate-Palmolive
  • Danone
  • Etsy
  • Henkel
  • WK Kellogg Co.
  • Kickstarter
  • Kraft Heinz
  • Netflix
  • Pokémon
  • Publishers Clearing House
  • S C Johnson & Son
  • Sears
  • TikTok
  • Volkswagen
  • Walmart
  • WPP

Work highlights

  • Advised FTC for Publishers Clearing House in connection with an investigation relating to the content of its solicitations, its data privacy practices, and its activity as a publisher that allows third-party advertising.
  • Represented Hey Dude Shoes in an investigation by the FTC regarding compliance with the Mail Order Rule.
  • Represented the American Beverage Association after it received an unfavorable decision from the NAD regarding its green claims.

Lawyers

Hall of fame

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Leading associates

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Practice head

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Amy Mudge